Now we got the cigars, boats, Rolls Royces, we flying properly and obviously a fragrance fits in that mix.īut, I’m constantly trying to learn about myself as a man and even just look at myself at certain points and be like, “bro, you been in the trap for too long. I’m on my Black James Bond ish, so that’s why you see me with the suits. I’m not one of those people who gets bitter by that- I do stuff to influence, so after I’ve seen the influence spread like it has, I’m moving on now. A lot of people have been influenced by that. I tracks with the hood, in the trenches like “Shutdown” and “That’s Not Me.” Then I gave them the freestyles, back to the essence camera videos. I’m always trying to create worlds and also evolve with it. In creating your own world with your music, fashion, sneakers and, now fragrance, how do you carve out this space? When true personal style comes together, it feels like a marriage of worlds and experiences. You know, I’m on my cigars, my suits, the Rolls Royces, so the fragrance was imminent, but it had to be right. And truthfully, I’ve always wanted to do something with a fragrance. So, once everybody gave it the thumbs up, we were good to go. Anything I do, my whole team is with me, so I’m not trying to have my whole team walking around the world, just stinking. The final was the scent and how it smelled. We had a group meeting of the minds and that’s where we came up with the fist because that’s the power and the, Sound of the Brave, since my music is that bravery music. With the Sound of the Brave, what made this specific scent and campaign appeal to you? It’s just an African man thing, you get me? Then you put some shea butter on to lock in the look. So, I use some black soap and some cold water to make the swelling go down. You know, we’re here in London and it’s gray most times - most of the year, it’s cold. I got black soap from Nigeria and my shea butter from Nigeria. SKEPTA: To be honest, I don’t do anything too fancy. HYPEBEAST: So what’s Skepta’s daily get-it-together process look like? What has inspired your taste for fragrances and certain products over others? artists, his famous underdog psychosis YouTube monologue, Dad Skepta and the new Diesel Sound of the Brave scent. Consider it an olfactory expression of the love he shows when talking about his daughter, the passion he emits when speaking about music and the style he displays when he steps out.Īs Diesel celebrates this love for music and breaking boundaries with the Sound of the Brave scent, HYPEBEAST caught up with Skepta to discuss his grooming routine, ushering in the new era of U.K. Lemon essence and warm amber woods top off the fragrance that’s as distinct as Skepta himself. He had a heavy role in creating the scent, landing on a sophisticated mix of bison grass accords, combined with an aged lavandin essence that blends in spicy juniper. His spirit comes through in the “Sound of the Brave” fragrance collaboration, showing off his love of storytelling and idiosyncratic symbolism. These days the artist embodies the name of the scent in different ways, showing bravery by diverting paths after pollinating the mainstream with two critically acclaimed albums, or suiting up in designer garb, or more likely, staying home with his two-year old daughter, River. rapper JME, in their now iconic Boy Better Know independent record label to dishing out wrath with his legendary clashes in tapes like “Lord of the Mics 2 ” to putting a dent in rap circles with his fiercely cold freestyles, nothing about Skepta is contained. From starting out as a DJ and producer alongside his brother, fellow U.K. In fact, Sound of the Brave may be the only time Skepta’s been bottled up.